Tribute Portfolio Oxford

We were delighted to be retained by KE Hotels to advise on their redevelopment of Linton Lodge in Oxford, extending and repositioning the hotel to upper upscale lifestyle brand Tribute Portfolio.

Oxford is an internationally renowned university city with centuries of history and heritage.  It has an attractive city centre and forms part of the UK’s Golden Triangle which plays a key part in driving economic growth and innovation in the UK. It is within easy reach of London, the M4 corridor, the Cotswolds and Birmingham, amongst many others.

In addition to demand driven by Oxford University, the city is thriving commercially with industries such as health & biotechnology, digital, creative & publishing and advanced manufacturing forming clusters of global significance powered by cutting-edge research and highly qualified labour.

The hotel and tourism sectors in Oxford are performing very well and there is a great opportunity to create an upper upscale lifestyle hotel to benefit from the positive market trends.  Existing hotel supply in the city is driving high room rates from both domestic and overseas leisure tourists.

Occupancy in 2023 for upscale and above hotels was higher than pre-Covid levels, with average daily rate (ADR) 25% higher than in 2019.

As visionary owner operators of globally branded hotels, KE Hotels recognised the potential through significant investment to expand and upgrade Linton Lodge, already a highly successful hotel in Oxford.

Redevelopment of the hotel will include demolition of modern extensions and the addition of 36 new rooms to create the 123 bedrooms Tribute Portfolio Oxford. The remaining rooms in the original buildings will receive comprehensive refurbishment and many rooms will feature balconies and outdoor terraces.  The new open plan reception and food & beverage areas will have access to the courtyard and garden areas.

This contemporary city hotel in a leafy suburban setting a short walk from the city centre, will target discerning and affluent visitors seeking a different experience.

As KE Hotels prepares to progress with the development having recently secured planning consent, we were delighted to prepare a Feasibility Study to support the exciting proposals and underwrite funding.

Skills

Posted on

June 13, 2024

Submit a Comment

Your email address will not be published. Required fields are marked *